Friendster’s Professional Voice Overs

In the fast paced world of today’s internet communications it can be easy to forget about the former success of “old-fashioned” advertising. Today, marketing is driven by websites, blogs and email; such as, podcast and screencasting, and multimedia on the internet. This means your business needs a marketing strategy that includes voice overs, creative photography, and videos.

Before the internet and television, people tuned into the radio to get their daily news as well as the advertisements that accompanied them. Voice over artists were in high demand back then since many companies turned to radio to promote and advertise their products and services. By the time television arrived, everyone was already familiar with ‘hearing’ from advertisers; the T.V. took this to a whole new level with images and even more sound.

Fast forward fifty years and the public is turning to a new medium for knowledge and entertainment; the world wide web has grown to become one of the leading technologies for marketing and advertising, and encourages visitors to simply read pitches and sales letters instead of listening to them. Never the less, this is quickly evolving with the development of podcasting, online videos, and other multimedia across the internet.

Now that podcasting and blogging are becoming ubiquitous, every business needs a high-impact message that impresses visitors and listeners so they remember your brand for the long-term. The same effect that the radio had on the masses in the 50’s is coming back in full swing with online advertising, video commercials, and podcasting. Voice actors and actresses now play a much bigger role in presenting your company’s marketing message, slogan, and can even promote your brand name. Hiring the best voice over actor (with the help of a voice over agent) is a positive approach to creating an attention getting that attracts new customers right away.

Voice overs can be applied to little commercials, introducing products on a web site, podcasting, or just creating a radio advertisement. If you’re considering about producing a television commercial, you will need a voice over artist to perform the narration so it is appealing and creates the result you need.

For businesses that want a competitive edge on the web - voice overs are becoming more and more important to their success. Musical narrations, songs and jingles can still produce strong impact on customers and visitors, and are

essential when you’re using radio advertising as part of your plan. Submitting voice overs into your advertising helps to strengthen your brand, create an identity, and even build stronger relationships with new customers.

Print advertising may have less impact as more people turn to audio and video on the web. Why bother investing your marketing resources in an area where people are paying attention? Audio and video segments that are created with voice actors can produce the effect you desire and make your advertising message stand apart from your competitors.

If a movie, or other literary interpretation is written in another language and is being translated for the purpose of narration in that new language, dubbing may be required. Dubbing and subtitling are common for medium to high-budget films. When hiring vocal professionals for the dubbing, be sure it is someone who is skilled at longer speaking productions (not just quick commercials). Watch for audio samples at least a minute or two in length or longer and experience with not just vocal acting, but stage and/or movie experience as well. This will be the type of voice actor that can withstand the rigors of hours of dialogue and still maintain the best vocal quality. You’d never expect a “sprinter” to be the best marathon runner!

Then make sure your voice over professional is backed by years of experience, preferably with some well-know products and clients on his/her résumé. If he or she is truly a professional in their business, they should also have a professionally done website with samples for you to listen to, have free price quotes quickly and easily available, as well as at least 3 – 5 professional referrals confirming their reliability and consistency. These are the marks of a true industry professional.